Who am I?

Personal Details

  • Name: Joanne Lai
  • Date of birth: 21 December 1988
  • Nationality: Canadian
  • Address: Somewhere in Port Moody :)
  • Phone: 778-288-3499
  • Email: joanne.ra.lai@gmail.com

About Me

Web marketing is my passion.

Recent Achievements in Web Marketing

  • Successfully Marketed several personal eCommerce websites from no revenue to over $183,000 USD in revenue through A/B testing, SEO, and SEM strategies.
  • Set up retail establishments (kiosks) at Coquitlam Centre, Metrotown Centre, Guildford Town Centre and Bentall Centre and marketed the establishments through creating posters, business cards, websites and other print media. Managed a group of ten staff.
  • Achieved a 267% increase in email sign ups online on urbanbarn.com website through testing and the addition of web functions on the website.
  • Acted as the project manager to implement two new shipping couriers for Urban Barn, decreasing the shipping costs by 19.1% as well as expanding the locations which items are able to ship. Added the ability to ship large accessories (Rugs + Mirrors) which were previously delivered by truck through courier method, successfully increasing sales for all accessories on the Urban Barn Website.
  • My Personal


    2015 August - 2017 Ongoing

    My Passion

    Building an E-Commerce Empire

    Over $183,000 USD in Revenue

    The World of Dropshipping

    With an increasing interest in e-commerce and online marketing, I found myself drawn to creating my own e-commerce sites. I have a passion in user interaction online with a focus on e-commerce websites. In my free time, I enjoy researching on the psychology of impulse buying and how to increase conversion rates.

    • Extensive Experimentation with Google Adwords & Google Analytics
    • Usage of Landing Pages & E-mail Marketing to Gain Hits
    • Passionate about conversion optimization, testing , and using analytics to drive decisions.
    • Experience with SEO analytics tools such as Moz, Search Console, Bing Webmaster Tools
    • Ordering & Shipping
    • Gained Understanding of how Customers Work

    • Chart

      Woocommerce Financial Chart

      Woocommerce Report #1

    • Dropshipping Layout


    • Dropshipping Layout

      Pet Supplies

    • Dropshipping Layout

      Men's Clothing

    • Dropshipping Layout


    • Dropshipping layout

      Niche Cat Products

    My Professional Background

    Work Experience

    2017 November - 2018 Present

    Westminster Savings Credit Union

    Digital Marketing Specialist

    Job Description

    Westminster Savings is among the largest Credit Unions in Canada. I am currently employed here as their main digital marketing specialist. I oversee all web analytics, reporting, SEO initiatives and execution of digital advertising including SEM and display advertising. I also create and optimize landing pages through AB testing and event tracking analytics.

    • Current project manager for Mobile Viewport (Complete transition of desktop website to mobile website)
    • Current project manager for marketing automation
    • Complete web audit of WSCU.com. Implemented Google Tag Manager and cross-domain tracking
    • Complete website creation from beginning to end for new Landmark Cinemas partnership collaboration.

    2016 September - 2017 October

    Urban Barn

    eComm Coordinator

    Job Description

    Urban Barn is a contemporary furniture store with over 50 retail locations across Canada.

    • Implemented Urban Barn's first shoppable 360 degree virtual store
    • Implemented Urban Barn's live chat software
    • Spearheaded implementation of Loomis and Canpar courier as eCommerce shipping methods consequently reducing shipping costs & expanding shipping locations
    • Regularly conducted powerpoint presentations & competitor analysis documents to upper management
    • Identified, analyzed and provided recommendations on areas of improvement on eCom website
    • Created and generated dashboards and reports using Google Analytics
    • Bi-Weekly meetings with third party SEO company to implement strategy.
    • Selection & implementation of new Digital marketing Agency
    • Involvement in Google Adwords & Facebook Ads strategy
    • Coordinated the operational tasks and functions of various departments to ensure that the website content (promotions, product information, imagery, etc) were portrayed accurately

    2009 September - 2015


    2009-2015 Founder, Designer, Developer

    Job Description

    I am an interactive designer and developer with 6 years of commercial expertise in delivering high quality websites. With academic experience in Simon Fraser University in Interactive Arts & Technology and a passion in entrepreneurship, I engaged in freelance web design while in school. After a successful phase of providing freelance web development to multiple clients in Vancouver, I founded Gyro Web Solutions within a year of freelancing. I consistently exceeded the requirements and expectations of my clients and their customers. To date, I have created websites for Canda Six Fortune, a subsidiary company of LOBLAWS, and VINOSCENTI, Canada's largest wine educators and many more. With increasing clients, I eventually went on to manage a contracted team of 3 people.

    • Responsible for design, creation, and maintenance of corporate websites
    • Worked closely with senior executives to revamp or develop their website as well as identify technical issues
    • Created business proposals, powerpoint presentations and SOWs
    • Managed Contract Staff of three.
    • CMS solutions based on client needs
    • Provided Hosting & Domain Registration
    • Utilized Adobe Suite Creative Design Tools such as Photoshop, Illustrator, Indesign, Dreamweaver.
    • Clients included KD Hotel, Hercules Hair, ABF Property Management, Canda Six Fortune, BC Wine School & More.

    2012 September - 2016 December


    Co-Founder-Wholesale Distributor

    Job Description

    JS IMPORTS LTD is a Canadian Business specializing in the supply of seasonal home decor to retailers in Canada. Proud Exhibitor at the Edmonton, Montreal, Toronto & Vancouver Gift Shows.

    • Set up seasonal retail establishments at Coquitlam Centre, Metrotown Centre, Guildford Town Centre, Bentall Centre & Vancouver Christmas Market
    • Set up 450 square foot pop-up store at Vancouver's Bentall Centre
    • Hired and Managed 10 seasonal employees for retail establishments
    • Featured on CTV News & Retail News Magazine
    • Designed, Created and Maintained wholesale website with over 3000 skus
    • Notable clients include Big White Ski Resort, UBC Botanical Garden & Anthrpology, Pharmasave (Victoria), Vandusen Gardens & More
    • Logistics & supply chain management, Marketing & promotions, & maintaining general well being of the business


    • Sherry Hsiao

      Co-Founder at JS IMPORTS Ltd.

      Phone Number: 778 384 8531
      Email: sherry@stitchbystitch.co

    • Colin Chik

      Owner at Awesomedia Marketing

      Phone Number: 604 657 8143
      Email: awesomedialtd@gmail.com

    • David Wai

      Info Tech at CANDA SIX FORTUNE

      Phone Number: 604 432 9000 Ext: 2283

    What I’m best at

    Skills & Education

    2007 September - 2012 August

    Simon Fraser University

    Bachelor of Arts

    Relevant Experience

    Graduated at Simon Fraser University with a Bachelor of General Arts. Furthered understanding of design principles.

    • Formal education in theory and hands on practice of art and design in digital media
    • Learned fundamental design principles for visual communication including historical, philosophical, perceptual and semiotic approaches.
    • Final course project involving all elements of web design, web layout and cross-platform support
    • HTML, CSS, and Adobe software skill development.
    • Introductory course in video-editing and photography
    • Developed all graphical elements including posters and business cards for Maple Yi Association while at Simon Fraser University

    Language Skills



    • CSS/CSS3
    • Wordpress Theme Development
    • Website Optimization + Cross Browser Capabilities
    • Mobile Compatibility
    • SEO & Google Analytics
    • Social Media Marketing
    • Content Management Systems
    • Landing Page Design
    • E-mail Marketing Campaigns
    • E-commerce
    • Outsourcing


    Hire Joanne Lai

    With Passion in Online E-Commerce and experience in the industry, I believe I am the ideal Candidate for the position!

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