Who am I?
Personal Details
- Name: Joanne Lai
- Date of birth: 21 December 1988
- Nationality: Canadian
- Address: Somewhere in Port Moody :)
- Phone: 778-288-3499
- Email: joanne.ra.lai@gmail.com
About Me
Web marketing is my passion.
Recent Achievements in Web Marketing
My Personal
PASSION
2015 August - 2017 Ongoing
My Passion
Building an E-Commerce Empire
Over $183,000 USD in Revenue
The World of Dropshipping
With an increasing interest in e-commerce and online marketing, I found myself drawn to creating my own e-commerce sites. I have a passion in user interaction online with a focus on e-commerce websites. In my free time, I enjoy researching on the psychology of impulse buying and how to increase conversion rates.
- Extensive Experimentation with Google Adwords & Google Analytics
- Usage of Landing Pages & E-mail Marketing to Gain Hits
- Passionate about conversion optimization, testing , and using analytics to drive decisions.
- Experience with SEO analytics tools such as Moz, Search Console, Bing Webmaster Tools
- Ordering & Shipping
- Gained Understanding of how Customers Work
-
Woocommerce Financial Chart
Woocommerce Report #1
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Dropshipping Layout
Clothing
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Dropshipping Layout
Pet Supplies
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Dropshipping Layout
Men's Clothing
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Dropshipping Layout
Bridal
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Dropshipping layout
Niche Cat Products
My Professional Background
Work Experience
2017 November - 2018 Present
Westminster Savings Credit Union
Digital Marketing Specialist
Job Description
Westminster Savings is among the largest Credit Unions in Canada. I am currently employed here as their main digital marketing specialist. I oversee all web analytics, reporting, SEO initiatives and execution of digital advertising including SEM and display advertising. I also create and optimize landing pages through AB testing and event tracking analytics.
- Current project manager for Mobile Viewport (Complete transition of desktop website to mobile website)
- Current project manager for marketing automation
- Complete web audit of WSCU.com. Implemented Google Tag Manager and cross-domain tracking
- Complete website creation from beginning to end for new Landmark Cinemas partnership collaboration.
2016 September - 2017 October
Urban Barn
eComm Coordinator
Job Description
Urban Barn is a contemporary furniture store with over 50 retail locations across Canada.
- Implemented Urban Barn's first shoppable 360 degree virtual store
- Implemented Urban Barn's live chat software
- Spearheaded implementation of Loomis and Canpar courier as eCommerce shipping methods consequently reducing shipping costs & expanding shipping locations
- Regularly conducted powerpoint presentations & competitor analysis documents to upper management
- Identified, analyzed and provided recommendations on areas of improvement on eCom website
- Created and generated dashboards and reports using Google Analytics
- Bi-Weekly meetings with third party SEO company to implement strategy.
- Selection & implementation of new Digital marketing Agency
- Involvement in Google Adwords & Facebook Ads strategy
- Coordinated the operational tasks and functions of various departments to ensure that the website content (promotions, product information, imagery, etc) were portrayed accurately
2009 September - 2015
GyroWebSolutions
2009-2015 Founder, Designer, Developer
Job Description
Founder
I am an interactive designer and developer with 6 years of commercial expertise in delivering high quality websites. With academic experience in Simon Fraser University in Interactive Arts & Technology and a passion in entrepreneurship, I engaged in freelance web design while in school. After a successful phase of providing freelance web development to multiple clients in Vancouver, I founded Gyro Web Solutions within a year of freelancing. I consistently exceeded the requirements and expectations of my clients and their customers. To date, I have created websites for Canda Six Fortune, a subsidiary company of LOBLAWS, and VINOSCENTI, Canada's largest wine educators and many more. With increasing clients, I eventually went on to manage a contracted team of 3 people.
- Responsible for design, creation, and maintenance of corporate websites
- Worked closely with senior executives to revamp or develop their website as well as identify technical issues
- Created business proposals, powerpoint presentations and SOWs
- Managed Contract Staff of three.
- CMS solutions based on client needs
- Provided Hosting & Domain Registration
- Utilized Adobe Suite Creative Design Tools such as Photoshop, Illustrator, Indesign, Dreamweaver.
- Clients included KD Hotel, Hercules Hair, ABF Property Management, Canda Six Fortune, BC Wine School & More.
2012 September - 2016 December
JS IMPORTS LTD
Co-Founder-Wholesale Distributor
Job Description
JS IMPORTS LTD is a Canadian Business specializing in the supply of seasonal home decor to retailers in Canada. Proud Exhibitor at the Edmonton, Montreal, Toronto & Vancouver Gift Shows.
- Set up seasonal retail establishments at Coquitlam Centre, Metrotown Centre, Guildford Town Centre, Bentall Centre & Vancouver Christmas Market
- Set up 450 square foot pop-up store at Vancouver's Bentall Centre
- Hired and Managed 10 seasonal employees for retail establishments
- Featured on CTV News & Retail News Magazine
- Designed, Created and Maintained wholesale website with over 3000 skus
- Notable clients include Big White Ski Resort, UBC Botanical Garden & Anthrpology, Pharmasave (Victoria), Vandusen Gardens & More
- Logistics & supply chain management, Marketing & promotions, & maintaining general well being of the business
References
What I’m best at
Skills & Education
2007 September - 2012 August
Simon Fraser University
Bachelor of Arts
Relevant Experience
Graduated at Simon Fraser University with a Bachelor of General Arts. Furthered understanding of design principles.
- Formal education in theory and hands on practice of art and design in digital media
- Learned fundamental design principles for visual communication including historical, philosophical, perceptual and semiotic approaches.
- Final course project involving all elements of web design, web layout and cross-platform support
- HTML, CSS, and Adobe software skill development.
- Introductory course in video-editing and photography
- Developed all graphical elements including posters and business cards for Maple Yi Association while at Simon Fraser University
Language Skills
Experienced
Advanced
Basic
Knowledge
- HTML/HTML5/XHTML
- CSS/CSS3
- Wordpress Theme Development
- Website Optimization + Cross Browser Capabilities
- Mobile Compatibility
- SEO & Google Analytics
- Social Media Marketing
- Content Management Systems
- Landing Page Design
- E-mail Marketing Campaigns
- E-commerce
- Outsourcing
Contact
Hire Joanne Lai
With Passion in Online E-Commerce and experience in the industry, I believe I am the ideal Candidate for the position!
My Address
- Port Moody
- 778-288-3499
- joanne.ra.lai@gmail.com